Maisie Lloyd
I'm passionate about recording the world, but most of all driven by creativity and collaborative environments. My experience revolves around the production of digital content, pertaining to graphic design, writing copy, and video and audio content.
YouTube announce they are currently testing out a new feature for Shorts which allows creators to paste an ‘add yours’ sticker onto content.
Whilst testing is ongoing a select number of channels will be able to access and utilise the new tool. This will provide YouTube with the opportunity to get feedback and fine tune the feature before being considered for complete integration.
One of the main reasons prompting YouTube to offer such a feature to Shorts creators enhance user experience and to increase trend participation. Participation in trends helps generate discussions, traffic and engagement. All of which can have a powerful sway on the way YouTube’s algorithm works.
The ‘add yours’ sticker will allow creators to start and engage with trends on Shorts with ease. User experience is clearly being considered.
This could be especially useful for brands creating reactive content. Being able to simply click on a sticker in the moment can allow for more natural, real-time reactions. For those starting the trends, they are able to monitor engagement through clicking on the sticker. There they will be able to see all the videos made using the sticker and gain insight by looking at any responses.
How to use the feature
- Creators will need to navigate to the sticker picker, in there the ‘add yours’ sticker can be found.
- Once the content has been recorded, click ‘next’ and then the sticker icon and click on the ‘add yours’ sticker.
- Create a prompt for other creators to respond to.
- The sticker will then be pasted onto the finished video.
- Creators wanting to respond to the content and join the trend will simply need to click the sticker and start recording.
The benefits this could have for creators is major. It will create opportunities to grow audiences and add valuable and impactful content to YouTube’s expanding library.
Why the feature is important
Trends can signify collective behaviours, opinions and feelings around topics. Trends are a fundamental part of marketing, as they help shape and influence consuming habits. Ultimately helping to sell a product or drive traffic to a blog. Whatever it is you’re trying to achieve, typically a trend is going to help you get a step closer to achieving that.
Competing social platforms like X, Instagram, Threads, Reddit and TikTok all already offer features that make hopping on trends or creating them super simple. So, it’s pivotal that YouTube are also now creating a feature which so greatly enhances user experiences.
