Maisie Lloyd
I'm passionate about recording the world, but most of all driven by creativity and collaborative environments. My experience revolves around the production of digital content, pertaining to graphic design, writing copy, and video and audio content.
Writing dental copy needs to strike a balance between producing engaging yet compliant and conversion-driven copy. Which is why the collaboration between copywriters and dental experts is integral to the process of writing dental copy.
Dental professionals provide valuable insight and are able to provide medical authentication to the content.
What Makes Great Dental Copy?
Any dental copy needs to be clear, concise, so the reader can easily understand the content. The content should consist of only facts, ensuring that the reader can trust and rely on the fact that the information provided is truthful and dependable.
The content should reassure the patient and reiterate that professional care is integral to maintaining a healthy mouth. Whilst another element of great dental copy includes being compliant with GDPR, that means protecting dental patients’ information. So for instance, you may be using a patient’s images for a case study, it’s important to not give any sensitive information.
The most fundamental part of great dental copy is the considerations made around SEO, positioning the content in a way that is both patient friendly and enables the site to rank well for keywords.
Dental copy is written for patients, therefore overuse of jargon where unnecessary should be avoided. Medical jargon should be presumed as unfamiliar to the reader, by cutting it out and using plain English alternative words, it makes it easier to communicate any information to the reader.
The content should drive traffic somewhere, whether that’s including a call to action, or it utilises internal links to redirect readers to treatment pages or to booking an appointment. Content lacking in purpose is inefficient for a business to run, as well as
The Benefits of a Strategic Approach
Professionally written dental copy not only enhances the authenticity of a dental practice, it also makes it easier to attract new patients looking for a reliable dental practice.
The use of case studies and testimonials can be particularly useful for potential patients. It demonstrates the ability of a practice, whilst also creating the opportunity to drive patient engagement.
Content plans/calendars can help a business to consistently post useful content, establishing authority with both their readership and to search engines. Consistency indicates to search engines that a website can regularly produce quality content for search engines to display.
Why an Agency Partnership is conducive to success
Working in partnership with an agency like ourselves, provides access to skilled writers who are equipped to embody the tone and messaging of a dental client. A copywriter can merge factual medical evidence with reader-friendly content.
Outsourcing an agency with a copywriter also frees up valuable time for the dental professionals to focus on providing quality patient care. Resting assured knowing the content on their site represents the professionalism and expertise of the care provided.
