Matthew Widdop
Matty is a Digital SEO Executive at Intelligency, helping our clients to improve their digital performance. Matty is currently studying for his Level 3 Multi-Channel Marketer apprenticeship and has completed a Sport Journalism Degree at the University of Huddersfield.
Here at Intelligency, we use SE Ranking, an SEO management platform, to help our clients invest in their websites’ organic rankings. SE Ranking announced this week that they have acquired Planable, a social media management platform. This acquisition will see a merger of the SEO giant with social media tools into one all-encompassing marketing platform.
What is SE Ranking
As an all-encompassing SEO platform, SE Ranking provides agencies and marketers with extensive SEO tools to manage and control website growth. Tools available on SE Ranking include:
Keyword Research Tool
Keywords are an important part of any SEO strategy. SE Rankings’ keyword research tool allows marketers to research keywords that consumers are using in their industry to target them with content.
Competitor Research Tool
SE Rankings competitor research tool gives an overview of competitors’ websites, including traffic levels, keyword rankings, backlink profile and more. This tool allows marketers to monitor and identify gaps in their SEO strategy compared to their competitors.
Technical Audit Tool
Technical audits are imperative to maintaining strong SEO performance. SERanking’s technical audit tool tracks issues with crawling and indexability, site speed, content and more, allowing users to stay on top of site issues that can negatively affect rankings.
What is Planable
Planable is a centralised social media management tool that allows marketers to coordinate their social media activities across various platforms in one place. Planable allows users to schedule, publish and analyse content across major social media sites, including Facebook, X, LinkedIn, TikTok, YouTube, Google My Business and more.
How will this impact marketers
SE Ranking plans to incorporate Planables’ social media tools with its SEO capabilities into one platform. This will allow agencies, such as Intelligency, to manage clients’ SEO and social media all in one place, leading to a more seamless marketing experience for clients and reducing spend across multiple platforms.
