Matthew Widdop
Matty is a Junior SEO Executive at Intelligency, helping our clients to improve their digital performance. Matty is currently studying for his Level 3 Multi-Channel Marketer apprenticeship and has completed a Sport Journalism Degree at the University of Huddersfield.
Facebook has introduced a new generative image AI feature called ‘Imagine Me’ that will initially roll out to users in the US as a beta across Facebook, Instagram, Messenger and WhatsApp.
Meta AI
Meta already boasts AI capabilities, having created Meta AI, in December 2015 to work on AI technologies and advancements. Meta AI released their own AI Chatbot, in April 2024, that responds to user prompts. The Meta AI chatbot was built with Llama 3 (Large Language Model Meta AI) and is integrated into all Meta’s platforms.
Generative Image AI
Meta are continuing to expand their AI capabilities with their new ‘Imagine me’ Image AI Feature. ‘Imagine me’ will be a prompt based AI system that allows users to imagine themselves in different scenarios. A prompt such as ‘Imagine me surfing’ or ‘Imagine me painting’ will generate an image based on a photo of you.
Users will be able to edit their AI images, by submitting further prompts, being able to remove or change objects in photos. A new edit with AI button is set to be added to Meta platforms in a month that will increase AI editing capabilities.
Ethical Concerns with AI Generated Images
While AI Generated images will help users with creativity and graphic design there are numerous ethical concerns that come with AI Images on social media. For instance, the manipulation of photos by some users could lead to deception and the spreading of misinformation. Meta needs to make sure it can regulate its image generation tools properly to prevent these ethical concerns.
Future of Meta and AI
Meta will continue to release new advancements in AI in the future but have committed to maintaining safe and ethical practices with AI and require users on their platforms to follow their guidelines around AI should they want to remain active on Meta platforms.
