Liam Walsh
Liam is a Co-Director at Intelligency and heads up the agency's Digital Intelligence & Paid Social activity. Over the last decade, he has worked with brands from the world of sports such as Premier League clubs to entertainment such as Channel 4 and Disney.
Instagram is about to roll out a highly anticipated feature that lets you rearrange your profile grid, giving you complete control over how your posts appear. Instead of being stuck with chronological order, you’ll soon be able to curate your content for a more strategic and visually appealing layout.
Instagram chief Adam Mosseri confirmed the update, saying: “We’re building a tool so you can re-order your entire grid and make it whatever you want.” The feature is already appearing in the app’s back-end code, meaning its launch is likely just around the corner.
Key Changes Coming to the Grid
Post Reordering – You’ll soon be able to drag and rearrange posts in your profile grid, rather than being stuck with the default chronological order. This means you can organize your content however you want without deleting or reposting.
Larger Thumbnails – Instagram has already updated the grid to feature bigger post previews, making it more optimized for vertical content. This change was implemented before bringing back the “Edit Grid” feature.
More Creative Control – Users will be able to curate their grid layout to highlight key posts, create visual themes, and make their profile look more appealing to visitors.
Why This Matters for Marketers?
This update is a game-changer for brands, creators, and businesses looking to optimize their Instagram presence. With the ability to reorder posts, you can highlight key content, improve brand storytelling, and align your grid with marketing campaigns. This means you can keep your best-performing posts at the top, arrange content in a way that guides visitors through your brand message, and adjust your grid for promotions, seasonal updates, or product launches.
Previously, Instagram tested this feature in 2022 but paused it to focus on larger thumbnail displays. Now that those updates are live, the Edit Grid option is back on the roadmap.
How to Prepare for the Update?
With the rollout expected soon, now is the perfect time to plan your ideal grid layout. Consider which posts should be featured at the top, refresh outdated content to align with your current brand strategy, and stay updated on Instagram’s settings for the official launch of the “Edit Grid” option.
This update gives marketers a powerful new way to craft a stronger first impression—get ready to make the most of it!
