Sean Walsh
Sean is a Director at Intelligency heading up our digital marketing and client services operations. Sean has 15+ years experiencing working both in-house and agency with brands including Lloyds, Alstom, Hitachi, Lufthansa, Viaplay, DFDS Seaways and Mercedes-Benz.
Imagine you’re standing in a store, eyeing a product that’s caught your attention. Wouldn’t it be great if you could instantly learn more about it—its price, reviews, and whether another store has it for less? Thanks to Google Lens, now you can!
Snap a photo, get the details
Google has introduced a game-changing feature that makes in-store shopping smarter and more informed. With the Google app on your smartphone, you can simply take a photo of a product in front of you. Within seconds, Google Lens pulls up prices, reviews, and availability from both nearby stores and online retailers. You can even discover if a store’s price is competitive, or find similar products that fit your budget or preferences.
How does it work?
The process couldn’t be simpler:
- Open the Google app on your phone.
- Select the search option and snap a photo of the product you’re looking at.
- Instantly browse detailed results, including:
- Pricing from online and local stores.
- Customer reviews and product ratings.
- Availability at nearby retailers.
A smarter way to shop
This feature leverages Google’s powerful AI image recognition and a shopping database of over 45 billion products. According to Google, 72% of Americans already use their smartphones while shopping in-store. Yet, many leave without making a purchase because they’re unsure about their choices. This tool aims to bridge that gap, empowering shoppers to make confident, informed decisions in real time.
Why it matters for local businesses
For business owners, this technology offers a unique opportunity to attract tech-savvy shoppers into local stores. By ensuring your products are listed on Google Merchant Center, you can increase visibility and reach potential customers who are actively searching for what you offer—right from the aisles of a retail store.
Just in time for holiday shopping
As the festive season approaches, this tool is perfect for shoppers who want to hunt down the best deals without endless searching. Whether you’re gift-hunting or just browsing, Google Lens is here to make shopping quicker, smarter, and more efficient.
So next time you’re in a store, give it a try—just point, shoot, and discover everything you need to know about the product in your hand. Shopping has never been this seamless!
