Liam Walsh
Liam is a Co-Director at Intelligency and heads up the agency's Digital Intelligence & Paid Social activity. Over the last decade, he has worked with brands from the world of sports such as Premier League clubs to entertainment such as Channel 4 and Disney.
Google Ads is a powerful platform that allows businesses to promote their products and services across Google’s search engine and other websites. By using Google Ads Editor, businesses can manage multiple campaigns, make bulk changes, and optimize their ads more efficiently. The latest update, version 2.9, introduces new features to make advertising even more effective. Here’s what’s new and why it matters.
Better Campaign Management
With Manager Account Labels, you can now organize your ads, groups, and keywords more easily. This means you can track and manage your campaigns more efficiently. Additionally, Expanded Shopping Ads allow your products to show up when people search for specific brands, even if those brands are usually excluded.
Improved Video Ads
If you’re running video ads, Vertical Video Generation can now automatically create vertical videos, perfect for platforms like TikTok or Instagram. Plus, Masthead Ads Support lets you create and manage big banner ads for YouTube directly within the editor. The VRC Campaign Conversion Tool helps upgrade older video campaigns to a newer, more effective format.
Better Tracking and Data Management
The new version also improves how you measure your ad success. Limited Lift Measurement Support lets you add or remove campaigns from studies that measure how well your ads are performing. Performance Max Age Exclusions allow you to exclude certain age groups from seeing your ads. Plus, Multi-Tab Google Sheets Export makes it easier to organize your campaign data when exporting to spreadsheets.
Why This is Important
Older versions of Google Ads Editor will no longer be supported, so upgrading to version 2.9 is essential to keep your campaigns running smoothly. Our team is already using these features to help our clients achieve better results. If you’d like to learn how these updates can improve your ads, get in touch with us today!
