Matthew Widdop
Matty is a Junior SEO Executive at Intelligency, helping our clients to improve their digital performance. Matty is currently studying for his Level 3 Multi-Channel Marketer apprenticeship and has completed a Sport Journalism Degree at the University of Huddersfield.
Choosing the right Content Management System is crucial for any business wanting to thrive online. These platforms allow users to create and adapt their websites and content for their audiences which is the most fundamental element of having success online.
There are a variety of CMS to choose from all with different strengths and weaknesses. In this article, we will run through some of the most popular CMS and which one is the right choice for your business.
WordPress
WordPress is the most popular CMS system currently in use. It is an open source website which means the code is made available to the public to be modified. This is important because it allows users to add customisable features (plug-ins) to their platforms which enhance functionality and diversify content making it an ideal platform for a wide range of businesses. Websites can accommodate websites of various sizes so is not only ideal for beginners
Wix
Wix is an easy to use CMS system that allows users to “drag and drop” elements to build their websites. Ideal for beginners who have small businesses, Wix could be your go to option. However, for larger businesses or businesses that want to scale in size Wix may not be the best option. It is not open source so you are limited to what you can change on the site outside of your content.
HubSpot CMS
Hubspot is a customer relationship management system that also offers its own CMS. Hubspot’s CMS is available free and has loads of useful marketing features including personalised content, email marketing, automation, membership websites. On the free version the hubspot logo will appear on forms and pages and users are limited to 25 pages. So if you’re thinking about building a comprehensive long term website, Hubspot CMS might not be the way to go unless you’re considering getting a paid subscription.
Shopify
Shopify is an e-commerce platform that has a user friendly interface, allows for scalability and has advanced features such as secure checkout, multiple payment options, customer support and international selling. However, some users find the platforms content creation and customisation can be complex with the use of apps required for any complex customisation which increases cost.
If you need help choosing the right CMS system for your business feel free to get in touch.
