Matthew Widdop
Matty is a Junior SEO Executive at Intelligency, helping our clients to improve their digital performance. Matty is currently studying for his Level 3 Multi-Channel Marketer apprenticeship and has completed a Sport Journalism Degree at the University of Huddersfield.
OpenAI announced on 16th December that all free users can use ChatGPT search. Search was initially released on Oct 31st but it was only available to paid subscribers.
About ChatGPT search
ChatGPT Search is OpenAIs alternative to popular traditional search platforms such as Google, Bing, Duck Duck Go and more. Here’s what ChatGPT had to say about their latest search functionality,
‘’Getting useful answers on the web can take a lot of effort. It often requires multiple searches and digging through links to find quality sources and the right information for you.
Now, chat can get you a better answer. Ask a question in a more natural, conversational way, and ChatGPT can choose to respond with information from the web. Go deeper with follow-up questions, and Chat GPT will consider the full context of your chat to get a better answer for you.”
Why ChatGPT is good for marketing
When used correctly ChatGPT can be a useful tool for marketers to help them automate processes and increase productivity for digital marketing activities. ChatGPT is a fantastic tool that can be used for ideation and brainstorming, as well as creating bulk content such as spreadsheets and meta descriptions.
Users should be wary when using ChatGPT however not to abuse its functionalities. For example, using AI to churn out content for your website may seem like a good idea, but Chat pulls its information from other sources on the web. This means, search engines like Google won’t see your content as being unique and it could even be flagged as spam or plagiarised content and land you with a Google penalty if you are abusing it. Use wisely however and it’s a great way to supplement your digital approach.
What does ChatGPT search mean for SEO
ChatGPT Search is the latest innovation in search engine marketing and gives SEOs another platform to bear in mind when crafting content. Making sure content is credible, reliable, trustworthy and informative may see your content appear in chat search however don’t expect it to revolutionise the industry and blow Google out of the water straight away.
While ChatGPT search users are growing all the time, and are likely to spike even more now it’s free to all users, Google still holds a massive stranglehold on the search market and ChatGPT search only equates to less than 1% currently. However, the expectation is that this number will continue to steadily rise and don’t be surprised if one day ChatGPT is rivalling Google’s search for market share, therefore it’s a good idea to plan ahead and make sure your content is optimised for AI models as well as traditional search engines.
If you need help optimising your content, please feel free to get in touch with us at info@intelligencygroup.com
