Maisie Lloyd
I'm passionate about recording the world, but most of all driven by creativity and collaborative environments. My experience revolves around the production of digital content, pertaining to graphic design, writing copy, and video and audio content.
What’s the trend?
Beyoncé made headlines this week—not just for winning a Grammy, but for her stunned reaction after being announced as the 2025 winner for Best Country Album. The unexpected expression on her face quickly went viral, becoming the internet’s latest meme. Now, hordes of people are using it to poke fun at moments of shock, disbelief, or classic “oopsie daisy” blunders.
Why is the trend gaining popularity?
We think it goes without saying that Beyonce is a pop culture powerhouse. Almost everything she does garners attention, and in this case, her candid reaction instantly caught the eye of fans and internet users alike. As with many viral moments, the internet wasted little to no time reclaiming and repurposing to add humour to everyday situations.
Why does the trend work so well?
The Beyonce meme has skyrocketed in popularity for a couple of reasons, most notably because it:
Allows brands to show personality- Brands are able to express their creativity and inject humour whilst still making the content relevant to their brand.
Keeping relevant- Jumping on viral trends like this one helps brands show relevance and awareness of pop culture by jumping on the trend.
Driving engagement– This style of content is likely to drive engagement and draw attention due to its instant recognisability and ability to spark conversation amongst internet users.
How are brands using the trend?
This trend has taken off in the marketing world, with many brands and content creators putting their own spin on Beyoncé’s reaction. Some creative examples include:
Travel Sisters – This travel brand used the meme to humorously acknowledge the frustration of baggage loss, showing their audience that they truly understand their pain.
Pretty Little Marketer – This marketing-focused brand tapped into the trend by poking fun at common industry mistakes, making it highly relatable for fellow marketers. These examples highlight the power of viral memes in marketing. By pairing a well-known image with a witty, brand-relevant caption, businesses can resonate with audiences, spark engagement, and boost their online presence
