Maisie Lloyd
I'm passionate about recording the world, but most of all driven by creativity and collaborative environments. My experience revolves around the production of digital content, pertaining to graphic design, writing copy, and video and audio content.
Frequently asked questions are a necessity for any website. It compiles the most common queries put to a business, and sorts them into one accessible place, making it quick and easy for customers to seek out an answer.
Whilst FAQs will vary from site to site, depending on the business type and website functionality, there’s a primary purpose for every site to include FAQ and that is to: enhance the user’s experience.
Why should I use FAQs on a site?
There are definitely more than seven reasons why a website should include FAQs, however, we can boil it down to 6 core motivations:
Garnering positive customer sentiments
Including frequently asked questions on your website can improve audience sentiment, by making your site and content clear and user-friendly. Doing this will reduce customer frustrations by having any necessary and obvious information in a place that is easy to access.
Saving you and your reader time
Reduce the volume of customer service queries by placing the most common questions on an FAQ page. Saving them time from having to make contact to ask simple questions reduces the dissatisfaction felt over minor inconveniences.
Transparency and authenticity
Answering customer questions before they need to ask them shows a level of honesty from the company. The customer can rely on the fact your company has thought about their buying journey (should it be a service or product you’re selling).
Improving SEO efforts
Beyond the benefits to the customer, FAQs also allow you to include keywords for your business. This creates an opportunity to rank for your FAQ pages as well as other content on site.
More so, FAQs could be pulled onto the search engine result page under the “People also ask” section, demonstrating your business has the expertise to help.
Engagement
What better way to show you can engage and resolve any problems your reader or customer might have than to include FAQs? This shows your business is engaging in discussion with its audience.
Upselling opportunities for E-commerce
When it’s relevant, there’s an opportunity to upsell products. Providing useful links to products or services which would be relevant to the customer, can aid in propelling sales.
FAQs aren’t just a piece of content, they’re a strategic tool which can be used to build trust, aid in achieving your business goals and increase customer satisfaction. Whether its improving your SEO, creating a reliable reputation or taking the opportunity to upsell, FAQs are a win for your business and customers.
