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The difference between on-page and off-page SEO is that on-page SEO looks at tackling all the areas on a site that you can control such as content, title tags and meta descriptions, header tags, image optimisation, keyword optimisation and more. Meanwhile, off-page SEO refers to tactics used to improve SEO performance outside the confines of […]

The importance of medical copy being accurate Copy written for medical providers should always contain accurate, factual information which seeks to inform and educate the reader. The importance of it being factual lies in the fact that people will make decisions based on the information they receive, including how they are advised to approach and […]