Liam Walsh
Liam is a Co-Director at Intelligency and heads up the agency's Digital Intelligence & Paid Social activity. Over the last decade, he has worked with brands from the world of sports such as Premier League clubs to entertainment such as Channel 4 and Disney.
Bluesky, a decentralized social media platform founded by former Twitter CEO Jack Dorsey, is quickly gaining momentum. Designed to promote user control, transparency, and open standards, Bluesky is becoming a preferred platform for publishers, developers, and SEO professionals. Its unique approach prioritizes engagement and visibility, unlike its competitors such as Threads and X. In fact, it has quickly become one of the most downloaded apps in the UK.
Publishers have begun reporting high engagement from the site
An important factor in Bluesky’s success has been endorsements from well-regarded publishers such as The Boston Globe, the Guardian and The New York Times. Matt Karolian, from The Boston Globe, stated that ‘Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, with 4.5x the conversions to paying subscribers.” Positive feedback from respected organizations can influence other publishers, businesses, and individuals to explore the platform, accelerating user growth. In a crowded market, these endorsements set a platform apart and signal that it’s worth attention, even when competing with giants like X or Threads.
Why are Developers and SEO Experts Joining?
Bluesky’s open and decentralized design also appeals to developers and SEO professionals. For SEO professionals, Bluesky stands out by allowing link-sharing without penalties. Posts remain visible longer thanks to its decentralized system, ensuring sustained engagement. This has been explained by the company who have stated that the platform’s algorithm is of huge benefit to SEO as the SEO-related content has greater visibility. Furthermore, the platform’s curated feeds and starter packs have created a good environment for industry discussions.
Bluesky is emerging as a platform of choice for those seeking high engagement and visibility. While its user base is still growing, its unique features and strong results make it a viable alternative to X and Threads. Professionals should watch its development closely to capitalize on its potential.
