Liam Walsh
Liam is a Co-Director at Intelligency and heads up the agency's Digital Intelligence & Paid Social activity. Over the last decade, he has worked with brands from the world of sports such as Premier League clubs to entertainment such as Channel 4 and Disney.
On October 1, 2024, Instagram launched its new “Best Practices” hub, which will be regularly updated to help content creators succeed on the platform. This initiative shows Instagram’s commitment to supporting creators by providing useful tools and guidance. Creators can access additional resources by visiting Instagram for Creators.
The new feature includes a professional dashboard aimed at helping creators grow their audiences. It covers five important topics: content creation, audience engagement, reach, monetization, and community guidelines. Each topic provides general advice and personalized recommendations based on the performance of individual accounts. Creators will also find educational reels featuring successful users sharing their experiences.
Instagram is launching this hub to better support its diverse community of users and content creators. With increasing competition from platforms like TikTok, it’s essential for Instagram and its parent company, Meta, to demonstrate the advantages of using their services.
Key Features of the Hub
- Integrated Dashboard: Accessible directly from the Instagram professional dashboard.
- Comprehensive Guidance: Offers insights on five key areas:
- Content Creation
- Audience Engagement
- Reach
- Monetization
- Community Guidelines
- Personalized Tips: Provides tailored advice based on account performance.
- Creator-Led Education: Features educational reels from successful creators.
Importance of Education Hubs on Social Media
Education hubs give users easy access to various learning resources, such as courses and articles, which help develop their skills. They offer flexible learning options, allowing individuals to learn at their own pace while connecting with industry experts and peers. Many hubs also provide certifications, giving users recognized credentials. By keeping content up-to-date and affordable, these hubs make quality education accessible to a broader audience.
